Who we are and how it started
Our Business Story
One simple mission statement
We set out to build outstanding, high-quality braking products for the cycling industry, presented beautifully for the retail customer to help them easily choose what product is right for them.
I want to take this opportunity to change the way cycling enthusiasts buy braking products, and do it better.
Founder / Operations
Not the set-it-and-forget-it type.
After graduating college I packed up and moved west. A startup dot-com off road magazine luckily hired me to cover several roles from product testing, web-dev & design of the magazine. While living in CA, I bought a mountain bike as a training tool for motorcycle racing. Eventually I moved to Utah to start a new business which is where the MTB habit kicked into high gear.
After selling that business and moving in a totally different direction to start a dot com in another space, the idea of building a brand around a product line was always looming in rotation. The mechanical aspect of the mountain bike was always just-as-interesting to me as the riding itself. The idea to build a high-end brake pad for cycling was inspired from the motocross & automotive racing industries (also a car enthusiast), and I believe fueled from being taught to work on my own equipment and figure out how to make things work on my own.
Sales Strategy / Finance
She won't ride over bridges
Summer grew up in the rural expansive terrain of Montana doing what Montana people do; play with bears high in the mountains during the summer months, and spend the winter snowboarding and snowmobiling with family. College took her to Idaho; after graduation she took a hard-right-turn to New York City.
Summer relocated to Salt Lake City where she’s spent much of her career in advertising and marketing. She has ridden bikes and lived an outdoor life since childhood and spent a ton of time and miles riding all over with the person above. Summer manages the finances, strategizes marketing plans & calendars and hovers over the details in the background.
Small staff, big bike-minded brains.
Meet the rest of the crew
*A word about our Ambassadors: Each one has left us a review that we published, but none of them received the ambassadorship role until well after their time on the product. We want absolutely nothing-but genuine feedback for our customers. One of our Ambassadors was actually a contest winner that we established a relationship with over several months, before signing him to our Ambassador Program (which we call our Channel 4 News Team).
Company principles to build on
What we strive for
We believe a business must have
a solution to a problem
What sparked the idea
for MTX Braking
In the powersports industry there are many aftermarket brands of braking components that provide the consumer with several product options. This is not the case in the cycling industry; In most cases the consumer is left buying OEM braking products with few category options.
We are here to create a cohesive retail-friendly product line of braking components for both mountain and road bike enthusiasts and racers, designed to visually guide the buyer in the direction that is right for them.
The bikes we ride are expensive with many costing thousands (and thousands) of dollars. But so often, many riders skimp-on, or ignore their brake pads until they start to grind or squeal. The irony is, so many of us literally obsess over our brake-set-of-choice and will debate this preference endlessly. But if this is the case, why ignore the actual contact point doing a bulk of the work?
This is where we come in.
Your Nordstrom's level of service is astonishing. Well-thought-out website, answers tough questions and you know how to reel in new loyal customers!